About Us

Our Story

The first Race Label Application machine was designed and built for use in our own food company, Crown Jewel Gourmet. After procuring a large order from a nationwide gourmet products chain, we attempted to hand label several thousand jars like many other small companies. Hundreds of expensive labels and PET spice containers were wasted in our initial production run.

Lucy - the Race Label Dog!Our First Machine – The RL-1

Prior to the internet providing readily available information on label applicators, we began the tedious process of locating an affordable, semi-automatic machine. We learned sales people from almost every company promised that their equipment was easy to use. We spent so much time and hundreds of wasted labels trying to operate various machines. Needless to say, none of them within our price range of several thousand dollars performed in a real production line as promised.

We Needed to come up with a solution!

Necessity became the mother of invention and we set out to design and build our own label applicator. After numerous designs and weeks of testing with a prototype, we put the first machine into our production line with remarkable results. We applied for a Patent and while pending, traveled to various Food & Trade Shows to market our new Race Label Standard Machine the RL-1. We attended shows at the Unified Wine & Grape Symposium in Sacramento, Eastern Winery Expo, Food & Wine Classic in Aspen, & our local Fiery Foods Show here in Albuquerque, New Mexico to name a few. After seeing the prototype friends and colleagues immediately wanted to purchase one for their own line of products. Local favorites such as Milagrow Vineyards, Anasazi Vineyards & EL Pinto Restaurant & Salsa Co. were among the first to purchase our RL-1 label applicator machine. El Pinto labeled 650,000 salsa jars in a year before going with a fully automated system. Once granted our Patent, I continued to innovatively engineer and manufacture several different variations of labeling applicators.  I successfully adapted a range of models to accommodate hundreds of different shapes and sized containers, jars, tubs, tins and containers.

Different products from All Industries have specific needs when it comes to packaging

Today, our patented label application machines are sold Worldwide allowing almost any Industry to professionally and accurately apply labels with Spot on Perfection. No matter if your a small start up company, medium-sized business or large commercial business we have the solution to your label application requirements and needs.

All the machines featured on our site are professionally designed with the primary purpose of putting labels on straight, easy, fast and economically.

Lucy - the Race Label Dog!‘Lucy’ the Race Label Dog!

Ask about our payment plan! For more details call 800.653.9357 or 505-239-5847

Race Labeling Concepts encourages you to call in to discuss our labeling solutions in detail! Call 800-653-9357 or 505-239-5847 for labeling machines that will increase your business’ efficiency today! Don’t forget to ask about our “Bumper-to-Bumper” Warranty!

Race Labeling Concepts, Inc.,
If You Can Bottle It, We Can Label It!