RL/RZ Labeling Machine


Race Label Razor

With the needs of Wineries and Breweries in mind- The Race Razor was designed for labeling Straight Cylindrical bottles and containers. The RL-RZ is extremely easy to operate & can apply a single label or front and back labels that are alternating on the same roll. A unique feature of the Razor is that it will operate from roll stock in any core size and will also operate from flat stock, stacked fan-folded stock, or right out of a printer. This feature makes it the best label applicator for boutique wineries and distilleries doing small batches or short runs.


  • For use with Straight cylindrical bottles, containers, and jars.
  • Container size 2” to 5” in diameter
  • Web width 6” maximum
  • Roll Diameter 8” or less
  • Label Orientation #3 (right edge lead) or #4 (left edge leading)
  • Approximate speed 10-15 labels per minute.
  • Constructed of Kaiser®Aluminum unbreakable ABS Plastic,Phenolic, brass & Stainless steel (every nut, bolt & roller shaft)
  • Anodized in Black
  • Operates with a crank handle

Is This Labeler Right For Your Job?

Race Labeling Concepts encourages you to call in to discuss your labeling needs in detail! Call 800-653-9357 or 505-239-5847 today! Or, enter your information below and upload a picture of your bottle and we will help you find the right labeler for your job. 

Video Overview

In this video the Race Razor Label Applicator is applying a front and back label to a Straight cylindrical plastic bottle. The RL-RZ easily applies front & back labels that are alternating on the same roll. This is a great machine for wineries and breweries using Straight cylindrical bottles and containers.

The Race Razor is our version of the machine operated with a hand crank. It was developed for a very prestigious beer company in Europe. Unlike the other machines, it works with roll stock, fan-folded and flat stock labels. The labels can also be fed right out of a printer making it ideal for short print runs without the need for a rewinder.

Upload Your Bottle & Request A Quote

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Our “Bumper to Bumper” Warranty

Race Labeling Concepts guarantees all of our label application machines for 2 years against any failure caused by any defective part or by any defect in our workmanship. This guarantee is “bumper to bumper“. We will replace any defective part free of charge and will fix any malfunction caused by us, on any machine, free of charge. We do not warranty our machines against abuse, misuse or accidental breakage.

Race Labeling Concepts also offers a 30 day warranty on the performance of the machine. If at the end of 30 days you are not satisfied with the machine or if we have misrepresented the machine’s capabilities in any way, you may return it for a full refund, providing it is returned in its’ original box and is in its’ original condition.


  • We here at Roberto’s Salsas & Sauces invested in a Race Label Machine several years ago and still use that same machine today. It has proven to be a very durable, dependable and adaptable labeler throughout the years serving as a wonderful timesaver versus hand applying labels to our various jarred products. Probably the best thing about this labeler that we like is that it simply doesn’t break down, one of the best investments we’ve made for our company by far!

    Doug Watterson Watterson Foods
  • I purchased the RL- RZ in 2010 and have used it for several labelings of wine bottles. It has been a superb machine and has made the job of labeling a snap. In 2012 we purchased tapered bottles. Unfortunately, the RL-RZ does not do tapered bottles. I called Marc Moore to explain our dilemma and he volunteered to send me the RLTC machine and allowed me to use it free of charge for this bottling run. Such outstanding customer service is very rare these days. We now know that Race Labeling Concepts not only sells high-quality products but also takes outstanding care of its customers.

    Doug Hovde Desert Sun Vineyards
  • For more than ten years I’ve been using a race label machine at my winery. It’s done a great job on all my bottles – over 250,000 of them. It’s fast and easy to use and I’ve never had a problem with it. I am pretty sure it’s going to outlast me.

    James Eames Cellars